Infosys Certified Salesforce Marketing Cloud Consultant
Practice with real exam-pattern questions for Infosys Certified Salesforce Marketing Cloud Consultant. Each question includes a detailed explanation to help you understand the concept, not just memorise the answer. Try 10 questions free — no login required.
Full question bank for this exam + 1,357+ others. Cancel anytime.
Join Premium10 Infosys Certified Salesforce Marketing Cloud Consultant practice questions with answers
Real Lex exam-pattern multiple-choice questions for the Infosys Certified Salesforce Marketing Cloud Consultant certification. Each question includes the correct answer. The full question bank is available to Premium members.
- Question 1
A bank wants to send out a series of emails to new customers that open a checking or savings account. The emails will be used to educate and inform customers regarding their current account and other bank offerings. Data for the campaign will be in two data extensions: Customer and New Accounts.
- The Customer data extension is currently used for multiple campaigns and is updated at 1:00 a.m.
- The New Accounts data is encrypted and will be placed on the SFTP at 10:00 p.m.Which automated workflow meets the customers' requirements?
- ✓A scheduled automation which starts at 2:00 a.m. and executes Data Extract Activity > Import File Activity > SQL Query Activity > Wait Activity > Send Email Activity. Correct
- BA drop automation which executes File Transfer Activity > Import File Activity > SQL Query Activity > Wait Activity > Send Email Activity.
- CA scheduled automation which starts at 2:00 a.m. and executes a File Transfer Activity > Import File Activity > SQL Query Activities > Wait Activity > Send Email Activity.
- DA scheduled automation which starts at 12:00 a.m. and executes a File Transfer Activity > Import File Activity > SQL Query Activities > Wait Activity > Send Email Activity.
- Question 2
Acme wants to automate the sending of shipping notices and a customer survey, with the following criteria.
- Shipping notices will be sent once a day.
- The shipping file will be placed on the FTP sometime after 4:00 p.m.
- The shipping data will be sorted in the Shipping Notice data extension.
- A field in the data extension will contain the shipping date.
- The survey needs to be sent at 9:00 a.m.,exactly 10 days after the customer's order ships.Which workflow would most effectively enable Acme to do this?
- ✓Automation 1: Triggered Import File -> Filter -> Send Email -> Wait-> Filter -> Send Email Correct
- BAutomation 1: Scheduled to run daily at 7:00 PM Import File -> Filter -> Send Email -> Wait -> Filter -> Send Email
- CAutomation 1: Scheduled to run daily at 7:00 PM Automation 2: Scheduled to run daily at 9:00 AM Import File -> Filter -> Send Email -> Filter -> Send Email
- DAutomation 1: Triggered Automation 2: Scheduled to run daily at 9:00 AM Import File -> Filter -> Send Email -> Filter -> Send Email
- Question 3
During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:
- Customer data will be fully refreshed every night via Import File Activity from the customer's data warehouse.
- Contact records will be augmented by relational data tables via Contact Builder.
- Customer ID will be used as the unique identifier for each contact.
- The customer data file will contain 5 M records with 40+ attributes.
- One attribute will house HTML code, 1000 characters max, that will be used to populate Account access content areas in emails.
- A Customer ID will be used as the unique identifier for each contact.Which statement differentiates the use of data extensions over lists?
- ✓Data extensions are necessary for Contact Builder. Correct
- BData extensions allow for add/update Import File Activity.
- CData extensions can store HTML code as an attribute.
- DData extensions support Customer ID to be used as Subscriber Key.
- Question 4
A customer is collecting data from a Smart Capture form that stores submissions in a data extension. The customer wants an email was sent to the marketing manager each morning that contains the previous days submissions as a CSV attachment.
Assuming that the customer has the attachments feature enabled. Which automation workflow will accomplish this?
- ✓Scheduled Automation: Data Extract > SQL Query > Transfer File > Send Email Correct
- BTriggered Automation: SQL Query > Data Extract > Transfer File > Send Email
- CScheduled Automation: SQL Query > Data Extract > Transfer File > Send Email
- DTriggered Automation: Data Extract > SQL Query > Transfer File > Send Email
- Question 5
Acme has to import a file that will be different every time.
What method should be used?
- ✓Add Only Correct
- BUpdate Only
- COverwrite
- D Add/Update
- Question 6
Acme wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the 30th of the month falls on a weekend.
What is the flow?
- ✓A user-initiated message to send an email to customers who made a purchase daily. Correct
- BTriggered Import - user initiated send (not scheduled).
- CA scheduled automation to send emails to customers who made a purchase daily.
- Question 7
Acme experienced a 24-hour website outage beginning on a peak shopping day ; as a result, a number of logged-in customer's shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping.
What action should Acme take?
- ✓Create and send an apology email which includes a discount for a future purchase to all customers. Correct
- BDo not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
- CImport a file of logged-in customers in Acme's existing Abandoned Cart journey in Journey Builder.
- DCreate a user-initiated message to logged-in customers to send once the website is restored.
- Question 8
A user in Marketing Cloud needs to send an email to a Salesforce Report via a Send Flow process.
How should the consultant meet this requirement?
- ✓Assign the integrated user the Marketing Cloud for AppExchange User permission in Sales Cloud. Correct
- BCreate data validation rules for the integrated user in Sales Cloud.
- CCreate a Salesforce Data Extension for the user to select during a Send Flow.
- DAdd custom VisualForce Page to the page layouts in Marketing Cloud.
- Question 9
Analyst of Acme marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of Acme's Business Units:
- Number of Sends
- Delivery Rate
- Overall Bounce Rate
- Block Bounce Rate
- Open Rate
- Click Rate
- Complaint Rate
- Unsubscribe RateWhich email report should Acme's Marketing Analyst pull from Marketing Cloud to get this information?
- ✓Campaign Email Tracking Report Correct
- BAccount Send Summary Report
- CEmail Send Report
- DEmail Performance over Time Report
- Question 10
Acme is concerned with their sender reputation and needs consistent visibility in Acme subscribers who report their email as spam.
How should they determine which subscribers reported their email as spam so they can flag those records in their customer service database?
- ✓An automation that queries the Complaint data view. Correct
- BAn automation that queries the Unsubscribe data view.
- CAn automation that generates the Spam Complaints over Time Report.
- DAn automation that generates the Unsubscribe Event Extract.
More in ECAS Academy
Infosys Certified Salesforce Associate Architect Case Study
Infosys Certified Salesforce Sharing and Visibility Architect
Infosys Certified Salesforce Integration Architect
Pay once. Clear every cert this year.
One subscription, full Telegram channel access, every PDF posted during your membership.
- Full access to all 1,357+ certifications
- Monthly updated question banks
- Telegram private channel access
- Cancel anytime
- Everything in Monthly
- Save ₹2,100 vs monthly billing
- Priority answer key requests
- Best for increasing DQ score fast
- Everything in Quarterly
- Lifetime channel access — no renewals
- All future certifications included
- Priority response from admin team
Common questions, straight answers.
A monthly-updated Telegram channel where we post real exam-pattern question banks and detailed answer keys for 1,357+ Infosys Lex certifications. You join once, you get every PDF posted during your membership.
Right after payment on our Graphy page, you'll receive a private invite link to the Telegram channel. Access is instant — usually under 30 seconds.
We compile question banks from the actual Lex test pattern, sourced and verified by 180K+ community members who've recently cleared these exams. Match rate is consistently 85–95%.
Every single month. When Infosys rolls out new versions of certifications, we post updated dumps within 7–10 days. You'll see channel activity weekly.
Clearing certifications is one of the highest-weighted DQ factors. Members typically clear 3–5 certifications in their first 3 months, which moves DQ scores up by a full band.