Infosys Certified Digital Marketing and Content Services Professional
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Real Lex exam-pattern multiple-choice questions for the Infosys Certified Digital Marketing and Content Services Professional certification. Each question includes the correct answer. The full question bank is available to Premium members.
- Question 1
Selling a product/service to a specific foccussed market is called?
- ✓
Localized Marketing
Correct - B
Target Marketing
- ✓
- Question 2
what are the benefits of social media marketing. Choose the two correct answers
- ✓
It can yield higher ROI than other channels
Correct - B
It allows marketers to spend more time analyzing their camaign data
- C
it offers flexibility in terms of creative content
- D
it allows marketers to monitor competitor campaigns more closely
- ✓
- Question 3
Introducing a product/service to the market is called Advertising. State True of False
- ✓
true
Correct - B
false
- ✓
- Question 4
Core of SEO is __________
- ✓
Keywords
Correct - B
Metadata
- ✓
- Question 5
Ratish wants to publish his journal on his weekly project progress. Which one of the following CMS systems is recommended to be used?
- ✓
Joomla
Correct - B
Wordpress
- C
AdobeCQ
- D
TYPO3
- ✓
- Question 6
A personalization engine has which of the following features?
- ✓
Takes into account past behavior of customer
Correct - B
Self-learning capability
- C
Omni channel capability
- D
All of the above
- ✓
- Question 7
Graphic design is integral to business because
- ✓
It suggests appropriate Textual connect to be presented
Correct - B
It defines the colors to be used in ads to convey about the product
- C
Only B
- D
A and B
- ✓
- Question 8
What design approach is used to build websites to ensure global consistent message across channels and languages?
- ✓
Regionalization and Localization
Correct - B
Unified Modeling
- C
Socialization
- D
Multicultural sensitization
- ✓
- Question 9
Which one of the following is FALSE about web analytic?
- ✓
A tool for measuring web traffic
Correct - B
A tool for business and market research
- C
A tool to increase sales
- D
Helps to estimate how traffic to a website change after the launch of a new advertising campaign
- ✓
- Question 10
Select Two Document Management Systems from below?
- ✓
OpenText Documentum
Correct - B
IBM Datacap
- C
Nuxeo
- D
NewGen iBPS
- ✓
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